Sumaya redefined the personal training experience in India by merging fitness with mindfulness and design precision. As Delhi’s first premium training studio, their offering needed to break convention — not just in service, but in how it was seen, felt, and remembered.

We developed a complete brand identity rooted in balance, alignment, and intention — visually inspired by focal point theory. The logo unit draws from this, forming a distinct visual geometry that anchors the entire identity.

From conceptualizing and art directing the brand shoot to designing the digital experience and studio communication, every element was crafted to speak one visual language. The imagery was shot and post-edited to convey inner strength, control, and awareness — echoing Sumaya’s training philosophy.

We also designed a brochure and introductory letter to support the studio’s physical launch, ensuring every touchpoint reflected the brand’s premium, deeply personalised approach.