Sumaya Brand Identity
Sumaya set out to redefine the personal training experience in India by merging fitness with mindfulness and design precision. As Delhi’s first premium personal training studio, the brand needed to stand apart not only through its service, but through how it was seen, experienced, and remembered.
We developed a complete brand identity rooted in the principles of balance, alignment, and intention, visually inspired by focal point theory. The logo unit was constructed from this idea, forming a distinctive geometric language that anchored the identity system and informed all brand applications.
From conceptualising and directing the brand photography to shaping the studio’s visual communication and digital touchpoints, every element was designed to speak a unified language. The imagery was art directed and post-produced to convey inner strength, control, and awareness — reflecting Sumaya’s training philosophy.
To support the studio’s launch, we also designed the introductory brochure and brand collateral, ensuring every touchpoint reflected the studio’s premium, deeply personalised approach to fitness and wellbeing.
services
Logo Design
Brand Language
Photography
Print Design
year
2011
with
Green Goose Design
