Ethos Watch Guide Magazine Design — Volume 03

Volume 03 of Ethos Watch Guide was a design-intensive collaboration that spanned four months, from the initial cover concepts through to final print production. As Design and Art Director, I led the complete visual execution of the issue — shaping not only the layout but also the magazine’s rhythm, readability, and overall visual tone. Working closely with the editorial and marketing teams, we explored multiple cover directions before arriving at the final identity for the issue.

 
 

Midway through production, a vendor error resulted in the wrong luxury paper stock being sourced for printing. After identifying the issue, I coordinated closely with the press team through multiple site visits to ensure the correct paper and production standards were restored. The final issue was printed with precision, preserving the intended design quality across 10,000 copies.

 
 

 

services

Layout Design

Vendor Management
Project Management

year

2022

with

Ethos Watch Boutiques

Thomson Press

 

Pryaag

With over 10 years of Experience in Visual Communication, Pryaag comes from a background of business, originally pursuing a business degree from the Shri Ram College of Commerce in Delhi University. Right out of college, he was hired by The Corporate Executive Board (An international consultancy firm), where he made a join ed the design team. He successfully passed the interview test to enlist him in the international brand team as one of 20 Global Art Directors (at the age of 22) and spent the summer training in Washington D.C. as an Art Director. His next step required him to become the Assistant Creative Head at The Communication Council (Green Goose Design) where he helped lead a team of designers and executed several projects simultaneously from different industries. At present, Pryaag is the Creative Director for Web and Branding at RepIndia. He believes in the Science of Design; making it work first, then making it better; and giving priority to the behaviour of the human subconscious when viewing a design.

https://www.pryaagrajprem.com
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