Samsung Website Design

Website Design
Written By Pryaag

When Samsung decided to launch an official platform for selling genuine replacement parts in the U.S., I was brought on as a digital consultant to support the initiative through Mobikasa. The project required a clean, user-first website that could simplify part discovery while maintaining Samsung’s global brand standards. From advising on the information architecture to guiding the visual UX direction, my role was to help establish the foundations of a seamless e-commerce experience built specifically for the U.S. market.

 
 

The work formed part of a broader ecosystem of platforms serving major global brands including Samsung, LG, Lenovo, Dacor, Beko, and Liebherr through Encompass — the authorised distributor for spare-parts in the United States. The platforms were designed to support two distinct audiences: consumers searching for replacement parts and businesses purchasing components in bulk. Through structured interface design, clear product hierarchies, and a consistent design system aligned with each brand’s guidelines, the platforms balanced brand integrity with intuitive product discovery and efficient purchasing flows.

 
 
 

services

UI/UX

Creative Lead

Art Direction

year

2024

with

Mobikasa

 
Pryaag

With over 10 years of Experience in Visual Communication, Pryaag comes from a background of business, originally pursuing a business degree from the Shri Ram College of Commerce in Delhi University. Right out of college, he was hired by The Corporate Executive Board (An international consultancy firm), where he made a join ed the design team. He successfully passed the interview test to enlist him in the international brand team as one of 20 Global Art Directors (at the age of 22) and spent the summer training in Washington D.C. as an Art Director. His next step required him to become the Assistant Creative Head at The Communication Council (Green Goose Design) where he helped lead a team of designers and executed several projects simultaneously from different industries. At present, Pryaag is the Creative Director for Web and Branding at RepIndia. He believes in the Science of Design; making it work first, then making it better; and giving priority to the behaviour of the human subconscious when viewing a design.

https://www.pryaagrajprem.com
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