Tarun Tahiliani Website Design

Website Design
Written By Pryaag

When tasked with redesigning the digital presence of one of India’s most iconic luxury fashion houses, the objective was clear: create a website that feels as meticulously crafted as the garments themselves. The project began with a deep dive into the Tarun Tahiliani archive — studying legacy collections, visual codes, and the evolution of the brand’s storytelling. The insight was simple yet powerful: the website should not merely sell; it should immerse.

 
 

The resulting platform balanced refined UI/UX with a carefully structured digital architecture that allowed visitors to explore collections, brand narratives, and craftsmanship in a seamless and immersive way. Within the first year of launch, the new website recorded a 131% increase in page views, a 53% jump in unique users, and an average of seven pages per session — while reducing the bounce rate to just 12%. The digital experience now mirrors the label’s couture philosophy: layered, luxurious, and built to last.

 
 
 
 
 
 
 

services

UI/UX

Art Direction

 

year

2016

 

with

Repindia

 
Pryaag

With over 10 years of Experience in Visual Communication, Pryaag comes from a background of business, originally pursuing a business degree from the Shri Ram College of Commerce in Delhi University. Right out of college, he was hired by The Corporate Executive Board (An international consultancy firm), where he made a join ed the design team. He successfully passed the interview test to enlist him in the international brand team as one of 20 Global Art Directors (at the age of 22) and spent the summer training in Washington D.C. as an Art Director. His next step required him to become the Assistant Creative Head at The Communication Council (Green Goose Design) where he helped lead a team of designers and executed several projects simultaneously from different industries. At present, Pryaag is the Creative Director for Web and Branding at RepIndia. He believes in the Science of Design; making it work first, then making it better; and giving priority to the behaviour of the human subconscious when viewing a design.

https://www.pryaagrajprem.com
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