When tasked with redesigning the digital presence of one of India’s most iconic luxury fashion houses, the objective was clear: create a website that feels as meticulously crafted as the garments themselves. We began with a deep dive into the Tarun Tahiliani archive — studying legacy collections, visual codes, and the evolution of the brand’s storytelling. The insight was simple yet powerful: the site shouldn’t just sell, it should immerse.

Post-launch, the results spoke for themselves. Within the first year, the new website saw a 131% increase in page views, a 53% jump in unique users, and an average of 7 pages per session — while reducing bounce rate to just 12%. By balancing refined UI/UX with deep brand fluency, the digital experience now mirrors the label’s couture philosophy: layered, luxurious, and built to last.